NFL history was made on several fronts this weekend during the NFL International Series as the Green Bay Packers faced off against the New York Giants at Tottenham Hotspur Stadium in London.
Firstly, the Packers’ trip to the UK means that now all 32 NFL have featured in a live game in London. Secondly, the attendance at the stadium clocked in at 61,024, which was the biggest NFL attendance on record at that venue.
And lastly, the NFL announced that viewership for Sunday’s game featuring the New York Giants’ 27-22 win over the Green Bay Packers in London was calculated at 5.5 million viewers (a combination of TV and digital) – making it NFL Network’s most-watched International Series game on record since the series started in 2016.
The 5.5 million viewers for Giants vs Packers on TV and Digital sees a 55% increase versus last year’s week 5 matchup in London between the New York Jets and Atlanta Falcons.
Digital streaming across NFL digital platforms (including NFL+) delivered an average minute audience of 299K – up +22% versus Jets-Falcons last year and the highest digital AMA on record for an NFL Network International Series game.
Live International NFL games on NFL Network continue this season with the Seattle Seahawks vs Tampa Bay Buccaneers on Sunday, November 13 at 9:30 AM ET from Munich, Germany.
