Exterity has announced that it has deployed its IP video solutions in four stadia hosting the upcoming UEFA Euro Championships 2016 throughout France.
To ensure that those venues offer the very best fan experience, including streaming video coverage of the on-pitch action around the venue, four of the 10 stadia hosting the tournament have chosen to partner with Exterity. Three of these stadia, including the Stade Vélodrome in Marseille, underwent refurbishment and installed an updated video system to provide better quality around the venue. The fourth, Stade Pierre-Mauroy in Lille, is a new build, which required a brand-new system to enable it to rival with bigger institutions in the sports industry. Exterity is the only IP video solution provider to be deployed in more than one venue hosting the UEFA Euro 2016.
“UEFA Euro 2016 is set to be the biggest tournament in the competition’s history, with 24 sides from across the continent competing for European football’s premier international competition. This illustrates the popularity of this summer’s championship and why supporters will have unprecedented expectations for their in-stadium experience,” explains Colin Farquhar, CEO at Exterity. “We are proud that our IP video solution has been selected to transform the match-day experience for more than a million fans and that we will play such a fundamental role in this new era of video-enhanced live sports.”
The Exterity systems have been deployed for use at over 20 games during the tournament. The end-to-end solution facilitates the distribution of high-quality content to TV displays in the hospitality/VIP suites and the pressrooms. In addition to the live footage shot during the games, the Exterity system features built-in content protection capabilities to enable the venues to offer encrypted football-related content from various TV channels.
Commenting on the reasons why the venue chose to work with Exterity, a Stade Pierre-Mauroy representative said, “Stade Pierre-Mauroy is a brand new stadium, and as such, we wanted to ensure that we provided state-of-the-art experiences. To achieve this, we produce and deliver tailored content to close to 400 screens around the stadium, and we wanted a system that would help us to offer the best experience to all our visitors. By combining high quality with centralized management, the Exterity system enables us to easily distribute the right content to the right audience, and even facilitate the delivery of multiple live event feeds during busy times.”
May 19, 2016