German financial institution Commerzbank has renewed its naming rights sponsorship agreement with Bundesliga side Eintracht Frankfurt.
The deal, which was revealed at the SpoBis Sponsors Business Summit in Dusseldorf, will see the bank remain the naming rights partner of Frankfurt’s 51,500-capacity home stadium – the Commerzbank-Arena – until at least the end of the 2019/20 Bundesliga season.
The new five-year deal, which extends the agreement past its current expiry date in 2016, is worth €4m (US$4.5m) annually, up from the previous sum of €3.2m (US$3.6m). There is a supplement to the primary deal which will see Commerzbank pay €800,000 (US$910,000) per year for sponsorship rights.
