At this year’s Super Bowl, held at the Hard Rock Stadium in Miami, mobile data records were smashed as fans used more than 10 terabytes of data during the course of the Big Game.
AT&T, which spent a whole year prior to the event to ensure its network could support the surge, has released figures of mobile data usage.
Fans used more than 10.2 Terabytes (TB) of data. That’s equal to taking more than 28 million selfies from the stands or streaming high-definition video for almost two months (55 days) straight.
Even greater, it saw more than 14.5 TB of data across its network within a two-mile radius of the stadium on Sunday alone. That’s equal to streaming all the halftime show songs on repeat for over 4,350 hours. Mobile traffic within a two-mile radius of game-related events taking place Saturday, January 25 through Sunday, February 2, including fan festivals, concerts, the game and other activities, totaled more than 172 TB of mobile data. That’s equal to more than 491 million social media posts with photos.
Data traffic from the Big Game alone was up 444% compared to the average pro football game nationwide in 2019. At half-time, more than 370 gigabytes (GB) of data crossed its network within 15 minutes— making it the most-shared moment of the game.