Premiership rugby club Northampton Saints has announced that it is continuing to work with catering and hospitality company Levy UK, to serve fans an enhanced gameday experience at Franklin’s Gardens Stadium.
The contract extension runs until 2025 at the 15,000-seat stadium and will see the development of new culinary and lifestyle offerings, including new bespoke retail brands offering more plant-based menus across concession outlets and exclusive hospitality areas as well as for non-match day events.
Fans will also benefit from an investment into the stadium’s technology infrastructure which will see the roll-out of new and future proofed systems to improve speed of service and create a cashless environment.
Levy UK, which also provides its hospitality expertise to the likes of Chelsea FC, Tottenham Hotspur FC, The O2, and Twickenham Stadium, will help Leicester Tigers launch new VIP experiences such as the Tunnel Club, a first-class hospitality experience allowing supporters to get up close to the players before they enter the field of play.
Increased choice of food and beverage will also be seen in the Supporter Village’s newly revamped food court which underwent significant summer improvements following feedback from the club’s end-of-season survey. Three new converted shipping containers will increase bar and service capacity in the Village, while big screens and a stage for supporters to enjoy live pre-match and half-time entertainment was also added alongside additional catering concessions to help grow the community feel associated with Franklin’s Gardens.
“Northampton Saints has become one of the most recognizable teams in English Rugby Union and the relationship we have built over the past three years has grown significantly. It is a real pleasure to work alongside a knowledgeable and innovative team, it has allowed us to show our catering innovation. To see the fans react so positively to it as well is a bonus, and to be able to develop this offer further over future years is an exciting prospect,” said Jonathan Davies, managing director at Levy UK.
