Bolton Wanderers have announced a new five-year stadium naming rights deal with Bolton-based recyclable building product manufacturer, Toughsheet.
The home of Bolton Wanderers will be officially renamed as the Toughsheet Community Stadium from July 1 2023, in line with the start of the 2023/24 season. The stadium is currently known as the University of Bolton Stadium. The long-term partnership with Toughsheet represents the largest sponsorship deal in the club’s history and sees the company become a Principal Partner of the club.
The sponsorship deal with Toughsheet encompasses high profile external and internal signage and digital in-stadia assets, as well as the naming rights to the stadium.
“It’s because of the team of staff now in post at Bolton Wanderers that we jumped at the chance to be involved. What better moment to join this journey and be part of what is happening here,” said Dougi Mercer, managing director of Toughsheet.
Bolton Wanderers began the process of finding a new stadium naming rights partner in September 2022. “When we met with Dougi and his team as part of the process to find a new stadium naming rights partner, it was clear straight away that they live and breathe Bolton,” said Sharon Brittan, chairman of Bolton Wanderers.
