Videos

Los Angeles Stadium construction timelapse

ISM Raceway renovation update

Progress at the new US$4.9bn home for the NFL’s LA Rams and LA Chargers has come a long way since breaking ground in November, 2016. See everything that’s been built since that day in this video.

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ISM Raceway renovation update

ISM Raceway renovation update

At the recent ALSD in Atlanta, president of ISM Raceway Brian Sperber, brings us up to speed on the exciting work being carried out at the venue, including its interactive garage.

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Atlanta Hawks arena transformation

Atlanta Hawks Area Video

The Atlanta Hawks’s State Farm Arena, formerly the Philips Arena, is getting closer to completion. Take a look at the progress inside and out.

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What sport is this venue famous for hosting? 


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Stadia readers believe venues should offer as much general seating provision as possible

In the next issue of Stadia, we will be examining the growing trend of building VIP hospitality and premium seating areas in venues, and the impact it has on brand image and fan experience.

Ahead of this feature, last month’s poll question asked if the addition of VIP areas that come at the expense of general seating has a detrimental effect on spectator experience.

At the end of the month, 59% of respondents felt that teams should cater for the ‘real’ fans and offer as much general seating as possible. In contrast, 18% of respondents said that hospitality and VIP areas are key for brands to attract visitors to the stadium and should be seen as a vital revenue-generating asset.

Of those who responded, 9% said they see VIP areas as an indulgence with the potential to dilute brands and harm the atmosphere at the stadium, while 14% said these areas represent an exciting way to diversify stadia and can only help to improve the image of a brand. 

February 8, 2018


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