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Siemens and FC Bayern Munich forge global partnership

Above: Joe Kaeser (left) and Uli Hoeness announce a partnership between Siemens and FC Bayern Munich.

Siemens has become an official ‘Performance Partner’ for the FC Bayern Munich soccer and basketball teams from the start of the new sports season. The partnership began on July 1, 2017, and continues until June 30, 2020.

FC Bayern Munich’s Allianz Arena and Audi Dome are already equipped with a number of Siemens solutions. The two partners are planning to work on further technologies and digital products with the objective of delivering FC Bayern Munich and its fans with a memorable sporting experience.

Plans include systems for the Allianz Arena, as well as at the offices and training facilities on Säbener Strasse in Munich. These include software and cloud-based services in the disciplines of power engineering, building technology, safety and security, as well as intelligent solutions for local public transportation and traffic management.

“Two Bavarian champions that belong together are now joining forces. I’d like to warmly welcome Siemens to FC Bayern and express my appreciation in advance for the company’s commitment and trust. We’re eagerly looking forward to this partnership – a partnership that’s important for us,” said Karl-Heinz Rummenigge, executive board chairman of FC Bayern Munich.

“Our technologies and knowledge of digitization will enable us to help the club further increase its success both nationally and internationally since modern, high-performance sports require high-performance technologies. Siemens and FC Bayern share a passion for performance and quality. At FC Bayern, it’s all about athletic excellence. At Siemens, it’s all about engineering excellence,” said Joe Kaeser, president and CEO of Siemens.

Siemens will bring into play its full range of expertise and innovation in the areas of electrification, automation and digitization for the benefit of FC Bayern and its fans. By deploying the right combination of people, technology and digital services, the company will enable the club to generate genuine added value in the areas of building automation, fire protection and security.

“Cooperating with FC Bayern Football and Basketball will give us the opportunity to make both ‘Ingenuity for life’ and our technologies – which athletes, fans and the general public encounter on a daily basis – come alive for people all around the world,” added Roland Busch, chief technology officer and member of the managing board of Siemens.

“Siemens and FC Bayern are global players. So the collaboration we’re now launching is a logical and attractive step. The fact that it also includes our ambitious basketball players is an additional sign of Siemens’s tremendous trust in the partnership between these two strong brands. We’d like to sincerely thank the people at Siemens who are responsible for making it all happen,” said Uli Hoeness, chairman of the supervisory board of FC Bayern Munich and president of FC Bayern Munich.

September 6, 2017

Written by Matt Ross


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