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MCG trials technology to improve queue times

The Melbourne Cricket Club has partnered with international tech company WaitTime to trial a new crowd intelligence system at the Melbourne Cricket Ground (MCG) in Victoria.

The MCG is the first venue in the southern hemisphere to work with WaitTime, whose product is being used at major sports stadia in America.

Utilizing artificial intelligence, sensors and advanced algorithms, the technology will track queues and wait times at a selection of food and beverage outlets at the stadium.

This information will be displayed across dedicated screens, providing patrons with transparency over queue times for nearby outlets and ultimately empowering fans to make informed decisions about when and where they go for their food and drinks.

With installation currently underway, the technology is set to be ready for trial during the upcoming AFL Finals Series.

“Queue times are a major challenge for large venues such as the MCG – when you have thousands of people trying to place an order at peak times, you are always going to have some level of delay,” said MCC CEO Stuart Fox.

“This system will not only help to inform MCG patrons about the expected wait time, but also show and direct them to other nearby outlets that they may not have previously considered, and which may result in a quicker service experience.”

The MCG will initially trial the technology on the ground level and basement level in the public areas of the Great Southern Stand and Olympic Stand.

WaitTime CEO Zachary Klima said the organization was thrilled to be partnering with the iconic stadium: “As an incredibly forward-thinking venue, dedicated to creating amazing experiences for their patrons, MCG is the perfect partner for WaitTime as we debut our technology in the southern hemisphere. We’re looking forward to working with Australia’s biggest and most renowned stadium to ensure fans spend less time waiting and more time enjoying the entertainment.”

August 9, 2017

Written by Matt Ross


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