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Visa to roll out cashless experience at FIFA Confederations Cup 2017

Visa, the official payment service partner of FIFA, has announced that soccer fans attending the FIFA Confederations Cup 2017 will enjoy enhanced payment experiences at official FIFA stadia.

Visa is implementing 1,600 point-of-sale terminals and deploying 120 mobile concessionaires throughout the stadium concourses, enabling a cash-free experience from kick-off to the final match. These enhancements ensure official FIFA stadia are equipped with the latest in payment innovation, giving fans safe and secure ways to pay.

Understanding soccer fans want to focus on the quality of play on the pitch, Visa is offering multiple ways to pay that will save fans even more time and give them the opportunity to get back to their seats as quickly as possible. These will include: Visa commemorative prepaid cards, which can be reloaded at contactless Alfa-Bank ATMs throughout the stadia; Visa contactless credit or debit cards; and mobile payments with Visa at NFC-enabled terminals.

Visa is also collaborating with Russia-based Alfa-Bank, the official European bank of the FIFA Confederations Cup 2017, to introduce a Visa NFC-enabled Alfa-Bank payment band, which is available for approximately US$18 at Visa customer service booths throughout stadia and reloadable using fan’s personal credit or debit cards.

Select Visa and Alfa-Bank guests will also be able to use a payment ring for the first time at a FIFA event. The payment ring, attached to a prepaid card, features an embedded NFC-enabled antenna, enabling fans to tap to pay throughout Russia, anywhere contactless payments are accepted.

“As the official payment service partner of the FIFA Confederations Cup 2017, we are thrilled to bring fans some of the most innovative payment experiences from around the world, enabling them to go cashless at the tournament,” said Ekaterina Petelina, country manager, Visa Russia.

“We understand that fans are there for the action on the field and that they value a simple payment experience that gets them back to their seats quickly so they can focus on the match.”

June 14, 2017

Written by Matt Ross


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