Join our
LinkedIn Group


Pitch renovations at the Bet365 Stadium


Grounds manager Andrew Jackson explains the detailed process involved in preparing the turf at the home ground of English soccer side Stoke City FC before the start of the 2018-19 season.

Click image to view video

Inside the Kinnick Stadium renovation

kinnick renovation stadium video

The US$89m renovation at the University of Iowa’s Kinnick Stadium is taking shape. See the progress being made at the north end zone in this behind-the-build video.

Click image to view video

Betty Engelstad Sioux Center Floor Redesign Timelapse


This time-lapse video shows the detailed process of redesigning the wood floor at the Betty Engelstad Sioux Center at the University of North Dakota, home to its basketball and volleyball teams.

Click image to view video

Industry Opinion

« back to blog listings

Community operations

Damian Bush, senior director of venues and events management at the Singapore Sports Hub, discusses how it’s possible to monetize stadia between non-sporting events by attracting visitors through community use.

At the Singapore Sports Hub we are a vibrant collection of venues across a 35ha site. Imagine it as an Olympic Park but one which operates year-round and hosts over 200 events per year under one operator. These venues include our 12,000-seat indoor stadium, 3,000-seat aquatic center, indoor sports hall, water sports center, sports museum, sports library and a 41,000m² shopping mall.

At the center of this is the 55,000-seat stadium, which has held many iconic events since opening in 2014. These include playing host to soccer teams including the Brazil national side and club sides Juventus, Chelsea, Arsenal, and Bayern Munich, as well as top music acts such as Madonna, One Direction, Jay Chou, Coldplay and many others.

The National Stadium in Singapore is similar to many other venues around the globe that don’t have anchor teams and regular sporting tenants. Yet, with a mixture of athletics and family entertainment we still hold over 40 events each year. 

Community use has been a topic of recent conversation, addressing the age-old problem of how to use and monetize your venues when you don’t have event days. For many venue businesses, this is not a business model consideration but at our Sports Hub we are always looking to drive forward participation and footfall to help sustain our ecosystem, and one way has been to utilize the National Stadium for non-traditional event day use and turn it over to the community.

Rarely are modern stadia designed for community use as it’s a challenge for architects to design everything for everyone. In Singapore, we have pushed design boundaries with moving seating tiers and a moving roof stadium with a cooling system for patrons, as well as an IAAF (International Association of Athletics Federations) running track, plus an ability to stage cricket too. 

When it comes to the community event conception we have to be creative and the ultimate goal alongside participation is income to help sustain such initiatives. This has been achieved through the creation of a dedicated Experience Sports team who engage the community. Weekly workout sessions and fitness programs combined with community play days have attracted 415,000 participants since we started business.

The community play day is a concept from within the team that provides recreation and play across all demographics. This consists of mass workouts, running step challenges, basketball training camps in the stadium, futsal, markets and much more. Last year we saw 16,000 visitors in one day at the stadium.

We also have opportunities to involve our other venues and benefit from the success of the National Stadium activities, such as themed carnival and water play days utilizing our water sports and aquatics centers with their outdoor features and fitness events. This involves extensive overlay, which is offset with corporate sponsorship and then supported through our national media and local partners.

Later this year in August we will be hosting a Youth Festival where every venue of the Sports Hub precinct will be activated for the event – a very unique proposition of integrated event delivery.

With approximately 2.4 million event attendees each year and a footfall generation of over nearly 12 million per annum helped predominately by our retail mall offering, it’s clear we generate healthy numbers to sustain our Sports Hub venture. It takes investment and some creative thought but it’s possible to bring visitors to some stadia in a less than conventional way and provide a return on your investment.

June 13, 2018



There are currently no comments.

If you would like to post a comment about this blog, please click here.

Your email address:

Read Latest Issue

Web Exclusives

One-on-one: Ron Moors, Schmitz Foam quality and development manager

Ron Moors, quality and development manager at Schmitz Foam, talks to Stadia about the developments in synthetic turf and whether it could completely replace natural grass pitches in the future.  
Click here to read more

World Cup 2018 stadium guide: The facts and stats of every host venue

The FIFA 2018 World Cup will see 64 games played at 12 venues, new and old, across Russia during the tournament. Here’s a list of every stadium and the story behind them.
Click here to read more

CR Laurence makes Banc of California Stadium see-through

The recently opened Banc of California in Los Angeles needed glass that is safe and fit for purpose to achieve its contemporary look. Here’s a look at what it took to make that happen.
Click here to read more

Gloucester Rugby to digitize the fan experience at Kingsholm Stadium

Gloucester Rugby club is drop-kicking its Kingsholm Stadium into the modern era by installing a state-of-the-art digital infrastructure to create a fully connected stadium that aims to digitize the fan experience with a new generation of digital services.  
Click here to read more

Harman lights up Jyske Bank Boxen Arena

Audio and lighting solutions can transform a venue with a simple flick of a switch, which is something visitors to the Jyske Bank Boxen Arena in Denmark will now be able to experience as a result of a dynamic installation.  
Click here to read more

Supplier Spotlight

Supplier SpotlightWe are building a list of leading suppliers covering all aspects of the stadia industry. Want to see your company included? Contact for more details.

Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the stadia community? We'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email