Join our
LinkedIn Group


Videos

Mercedes-Benz Stadium solar panels

News station WSB-TV reports on renewable power at work at the Atlanta Falcons’ new home, Mercedes-Benz Stadium.

Click image to view video

Watch work on Estadio Wanda Metropolitano

This video from Cruz y Ortiz Arquitectos shows the progress of work on Estadio Wanda Metropolitano, the new home of Spanish soccer club Atlético Madrid.

Click image to view video

Industry Opinion

« back to blog listings

Utilizing the potential of racecourses

Large sites, such as racecourses, make up a significant amount of open space across the UK and are often overlooked for development and investment due to the assumption that they are for a sole demographic and purpose. Often only utilized for racing on 17-25 days of the year, they are also commonly left empty, unused and therefore not generating income for almost 95% of the year.

At the same time, there is an ongoing struggle for urban space in the UK, especially areas that can be dedicated to sports and leisure. As sport begins to move away from being a pursuit reserved exclusively for competitors and established teams, to becoming a community-based leisure activity, localities are crying out for accessible facilities where families, couples and professionals can pursue a hobby or improve their fitness together.

With this in mind, there is a huge opportunity for both racecourses and wider business owners to effectively solve both problems. By capitalizing on the unused land, owners of sports and leisure businesses, local authorities and investors can source much-needed sites, while in turn creating a financially sustainable business plan.

The basis of this idea is underpinned by a fresh take on the mix of facilities that could be offered. For example, the creation of popular leisure facilities such as urban gyms, climbing walls, trampoline venues, skateboard parks, and adventure playgrounds. These kinds of venues are ideal for families and could easily become a wider part of the local community, which in turn can draw in significant grant funding, making them a great investment opportunity.

Sport, leisure and commercial entertainment are also becoming intrinsically linked. Innovative regeneration proposals incorporating racecourses linked to sport and leisure uses follow sustainable design principles to optimize viability and extend the life and vitality of commercial and community sport and leisure destinations.

All of the above concepts align perfectly with Sport England’s current ‘Towards an Active Nation’ strategy. Linking commercial reality with community projects, organizations are actively engaging with developers to discover exemplary projects that have the potential to lead the way. The redevelopment and repurposing of racecourses and strategic land sites could potentially meet this need and enable Sport England to monopolize community activity, opportunities and space, while supporting existing businesses in need.

Part of the work completed by LK2 focusses on assessing sites, like racecourses, which are currently underused but are ‘land rich’, to then investigate how they can be better utilized to the benefit of the wider community. Our team investigates the current use of land, the surrounding demographic and nearby facilities to consider the most tangible use for racecourses in the future; keeping in mind strategies which are being implemented by organizations such as Sport England and the Football Association (FA).

The main draw of incorporating leisure within these developments for racecourse owners is that it could lead to the generation of asset value and rental income stream. Through regeneration, racecourse owners will be handed a long-term business plan which attracts investment that can be ploughed back into the industry.

It’s important to note that the concept of using racecourses for redevelopment is not intended to make horse racing a secondary activity within these facilities. In contrast, the addition of a wider variety of capabilities and attractions has the potential to draw an entirely different demographic. By increasing footfall to sites from these new markets, we would expect to also see an increase in the number of attendees on race days – rejuvenating a pastime, which until now, may be regarded as favored by an older generation.

There is certainly growing interest for these types of redevelopments, especially in out-of-town locations such as racecourses and retail parks. We are certain more and more developers and business owners will be considering how to maximize opportunities of this nature, especially at a time when communities are in need of accessible and reliable sport and leisure facilities.

August 2, 2017

 

Comments:

There are currently no comments.

If you would like to post a comment about this blog, please click here.
Read Latest Issue

Web Exclusives

One-on-one: Alex Phi, lead designer, Gensler Sports

Gensler Sports’ lead designer discusses the safe-standing section at Banc of California Stadium, and how virtual and augmented reality has enhanced the design process
Click here to read more



Renovation of Historic Bowman Field

Murray Cook, STMA member and president of BrightView’s Sports Turf Division, discusses the renovation of BB&T Ballpark at Historic Bowman Field  
Click here to read more



Anfield improvement projects completed for start of new EPL season

Work on English soccer club’s famous stadium includes improvements to accessibility, pitch, retail offering and fan zones
Click here to read more



Arizona Diamondbacks add urban garden to Chase Field

Vertical urban garden at stadium to provide sustainability and educational opportunities throughout the remainder of the season
Click here to read more



Chelsea FC appoints Ericsson as Stamford Bridge's connected venue partner

Two-year partnership will see the communications specialist design, install and maintain a carrier-grade wi-fi network for fans attending Stamford Bridge stadium.
Click here to read more




Supplier Spotlight

Supplier SpotlightWe are building a list of leading suppliers covering all aspects of the stadia industry. Want to see your company included? Contact john.doherty@ukimediaevents.com for more details.

فروشگاه اینترنتی فروشگاه اینترنتی سیستم همکاری در فروش کانال تلگرام چت روم ماهواره آنلاین اندروید دانلود فیلم فروشگظ;ه اینترنتی

Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the stadia community? We'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to matt.ross@ukimediaevents.com

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email john.doherty@ukimediaevents.com