Videos

Pitch renovations at the Bet365 Stadium

bet365_stadium

Grounds manager Andrew Jackson explains the detailed process involved in preparing the turf at the home ground of English soccer side Stoke City FC before the start of the 2018-19 season.

Click image to view video

Inside the Kinnick Stadium renovation

kinnick renovation stadium video

The US$89m renovation at the University of Iowa’s Kinnick Stadium is taking shape. See the progress being made at the north end zone in this behind-the-build video.

Click image to view video

Betty Engelstad Sioux Center Floor Redesign Timelapse

la_coliseum_update

This time-lapse video shows the detailed process of redesigning the wood floor at the Betty Engelstad Sioux Center at the University of North Dakota, home to its basketball and volleyball teams.

Click image to view video

Affectionately known as 'Smurf Turf' at what stadium will you find the world's only blue AstroTurf playing surface? 


Join our
LinkedIn Group


Web Exclusives

« back to listing

Green streak

US sports fans are more likely to attend games and buy a beer if stadia go green, survey finds

 



Survey results by Shelton Group, an American communications firm that specializes in energy-efficiency and sustainability space, show that a significant number of US fans care about the environment, and they’ll vote with their feet – and their beer cups – at the stadium.

Nearly a third of Americans said they’d be more likely to attend a game or concert at a stadium if they learned that all of the trash left behind was recycled or composted. One in five would also buy more beer, hot dogs and popcorn, the survey found.

The news is grimmer for stadiums that don’t go green. Nearly one of five Americans said they would be less likely to attend another concert or game if they learned all of the trash left behind went straight to a landfill. One quarter said they’d buy fewer concessions.

The survey polled 2,015 Americans and asked: “How would you react if you learned that all of the trash left behind after a game or concert you attended was sorted… with recyclables and compostables being diverted away from landfills?”

• 46% said it would improve their opinion of the stadium or venue owners
• 32% said they would be more likely to attend another game or concert at the stadium or venue
• 22% said they would be more likely to buy concessions at the stadium or venue the next time
• 22% said it would improve their opinion of the team or band

The survey also asked: “How would you react if you learned that all of the trash left behind after a game or concert you attended went straight to a landfill, without any sorting, recycling or composting efforts?”

• 42% said they would blame the stadium or venue owners – and it would tarnish their opinion of them
• 26% said they would be less likely to buy concessions at that stadium or venue
• 17% said they would be less likely to attend another game or concert at the stadium or venue

Wendell Simonson, vice president of marketing for Eco-Products, a provider of environmental foodservice products, said the survey is the first to measure Americans’ opinions on trash left behind at stadiums.

“We have a lot of anecdotal evidence of fans wanting stadiums to do more recycling and composting, but this is the first time we’ve had real data,” said Simonson, whose company makes compostable cups, plates and utensils.

Simonson notes that some American stadiums, such as Seattle’s Safeco Field and the University of Colorado’s Folsom Field, have gone green in a big way. But others could do more.
Previous surveys by Shelton have found Americans feel a lot of ‘green guilt,’ and walking up the steps of a stadium littered with trash going to a landfill just makes it worse. Stadia have an opportunity to assuage that guilt – by not only serving concessions in compostable serveware, but also in publicizing their system to properly dispose of trash.

People feel good when they do the right thing. Buying a beer in a compostable cup allows people to do a little something for the environment -- instead of contributing to the problem.

And who doesn’t want another reason to buy a beer?

 

RECEIVE THE
LATEST NEWS


Your email address:



Read Latest Issue

Web Exclusives

One-on-one: Ron Moors, Schmitz Foam quality and development manager

Ron Moors, quality and development manager at Schmitz Foam, talks to Stadia about the developments in synthetic turf and whether it could completely replace natural grass pitches in the future.  
Click here to read more



World Cup 2018 stadium guide: The facts and stats of every host venue

The FIFA 2018 World Cup will see 64 games played at 12 venues, new and old, across Russia during the tournament. Here’s a list of every stadium and the story behind them.
Click here to read more



CR Laurence makes Banc of California Stadium see-through

The recently opened Banc of California in Los Angeles needed glass that is safe and fit for purpose to achieve its contemporary look. Here’s a look at what it took to make that happen.
Click here to read more



Gloucester Rugby to digitize the fan experience at Kingsholm Stadium

Gloucester Rugby club is drop-kicking its Kingsholm Stadium into the modern era by installing a state-of-the-art digital infrastructure to create a fully connected stadium that aims to digitize the fan experience with a new generation of digital services.  
Click here to read more



Harman lights up Jyske Bank Boxen Arena

Audio and lighting solutions can transform a venue with a simple flick of a switch, which is something visitors to the Jyske Bank Boxen Arena in Denmark will now be able to experience as a result of a dynamic installation.  
Click here to read more




Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the stadia community? We'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to matt.ross@ukimediaevents.com

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email john.doherty@ukimediaevents.com

Supplier Spotlight

Supplier SpotlightWe are building a list of leading suppliers covering all aspects of the stadia industry. Want to see your company included? Contact john.doherty@ukimediaevents.com for more details.