Videos

Banc of California Stadium progress

After 10 months of construction, Los Angeles FC has put together a video of progress on the Banc of California Stadium.

Click image to view video

Turner Field sign removed from Georgia State University stadium

Reporters from WSB captured the moment that the famed Turner Field sign was removed from Georgia State University’s football stadium.

Click image to view video

Should pyrotechnic use in stadia be immediately prohibited?


Join our
LinkedIn Group


Web Exclusives

« back to listing

Green streak

US sports fans are more likely to attend games and buy a beer if stadia go green, survey finds

 



Survey results by Shelton Group, an American communications firm that specializes in energy-efficiency and sustainability space, show that a significant number of US fans care about the environment, and they’ll vote with their feet – and their beer cups – at the stadium.

Nearly a third of Americans said they’d be more likely to attend a game or concert at a stadium if they learned that all of the trash left behind was recycled or composted. One in five would also buy more beer, hot dogs and popcorn, the survey found.

The news is grimmer for stadiums that don’t go green. Nearly one of five Americans said they would be less likely to attend another concert or game if they learned all of the trash left behind went straight to a landfill. One quarter said they’d buy fewer concessions.

The survey polled 2,015 Americans and asked: “How would you react if you learned that all of the trash left behind after a game or concert you attended was sorted… with recyclables and compostables being diverted away from landfills?”

• 46% said it would improve their opinion of the stadium or venue owners
• 32% said they would be more likely to attend another game or concert at the stadium or venue
• 22% said they would be more likely to buy concessions at the stadium or venue the next time
• 22% said it would improve their opinion of the team or band

The survey also asked: “How would you react if you learned that all of the trash left behind after a game or concert you attended went straight to a landfill, without any sorting, recycling or composting efforts?”

• 42% said they would blame the stadium or venue owners – and it would tarnish their opinion of them
• 26% said they would be less likely to buy concessions at that stadium or venue
• 17% said they would be less likely to attend another game or concert at the stadium or venue

Wendell Simonson, vice president of marketing for Eco-Products, a provider of environmental foodservice products, said the survey is the first to measure Americans’ opinions on trash left behind at stadiums.

“We have a lot of anecdotal evidence of fans wanting stadiums to do more recycling and composting, but this is the first time we’ve had real data,” said Simonson, whose company makes compostable cups, plates and utensils.

Simonson notes that some American stadiums, such as Seattle’s Safeco Field and the University of Colorado’s Folsom Field, have gone green in a big way. But others could do more.
Previous surveys by Shelton have found Americans feel a lot of ‘green guilt,’ and walking up the steps of a stadium littered with trash going to a landfill just makes it worse. Stadia have an opportunity to assuage that guilt – by not only serving concessions in compostable serveware, but also in publicizing their system to properly dispose of trash.

People feel good when they do the right thing. Buying a beer in a compostable cup allows people to do a little something for the environment -- instead of contributing to the problem.

And who doesn’t want another reason to buy a beer?

 

Read Latest Issue

Web Exclusives

Chelsea FC appoints Ericsson as Stamford Bridge's connected venue partner

Two-year partnership will see the communications specialist design, install and maintain a carrier-grade wi-fi network for fans attending Stamford Bridge stadium.
Click here to read more



Mosaic Stadium opens in Regina, Saskatchewan

New 33,000-seat, multipurpose stadium opens on July 1, and will be the new home for the Canadian Football League’s Saskatchewan Roughriders
Click here to read more



Birmingham reveals indoor arenas for 2022 Commonwealth Games bid

The NEC, Genting Arena, Barclaycard Arena and Symphony Hall will play an important role in the UK city’s bid for the Games. 
Click here to read more



Philips Lighting transforms Parc Olympique Lyonnais stadium with next-generation LED lighting

Home of Olympique Lyonnais is the first stadium in France to use dynamic LED pitch lighting with moving color spots
Click here to read more



Design for Abu Dhabi's Yas Arena unveiled

Renderings of the new multipurpose, 18,000-capacity arena, which will be built on Yas Island, Abu Dhabi, released by architects HOK
Click here to read more




Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the stadia community? We'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to matt.ross@ukimediaevents.com

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email john.doherty@ukimediaevents.com

Supplier Spotlight

Supplier SpotlightWe are building a list of leading suppliers covering all aspects of the stadia industry. Want to see your company included? Contact john.doherty@ukimediaevents.com for more details.

فروشگاه اینترنتی فروشگاه اینترنتی سیستم همکاری در فروش کانال تلگرام چت روم ماهواره آنلاین اندروید دانلود فیلم فروشگظ;ه اینترنتی