Join our
LinkedIn Group


Videos

Tour of Sun Trust Park

Watch baseman Freddie Freeman show off the Atlanta Braves new home, Sun Trust Park, in this video from West Coast MLB.

Click image to view video

Update on Fifth Third Arena renovation project

Hear project manager Barrett Bamberger give an update on renovation works to the Cincinnati Bears’ Fifth Third Arena in Ohio.

Click image to view video

Oakland Raiders’ new stadium designs

The Raiders are officially moving to Las Vegas, Nevada. Watch video clips of the new venue, designed by Manica Architecture.

Video courtesy of MANICA Architecture

Click image to view video

Web Exclusives

« back to listing

Stadia Design & Technology Expo 2012 Conference speaker in focus: Mike Woollen of ODELL

ODELL's managing principal reveals how he measures project success, his expectations for future trends and which planned projects have caught his eye

 

“The opportunity to design public venues used by hundreds of thousands of spectators provides a bit of an adrenalin rush,” admits Mike Woollen, the architect and managing principal of ODELL’s Sports & Entertainment Studio. A man who clearly loves his job, he argues that “there’s nothing more exciting than watching a sports venue you designed being filled to capacity on opening night.”

Woollen began his career in the industry in the late 1970s with two sports facility projects at the University of Georgia, where he served as a campus architect. In the mid-1980s, he worked on a new sports arena for Charlotte, after which he decided to focus his career on sports and entertainment venues. He has now designed ten completed arenas, several baseball, football, and soccer stadia, and several sports training centres, as well as dozens of feasibility studies for other proposed venues.

“Each and every project has different challenges and opportunities,” he explains. “So the success of any one project needs to be measured by how well we met and exceeded our clients’ expectations while meeting the challenges and constraints placed upon us.”

For example, the UNC-Charlotte Barnhardt Student Activities Center was a very successful project due to its in-built flexibility to serve as both an intramural sports facility on non-game days and a 10,000-seat arena on game days.

Woollen is also proud of his work at the RBC Center in Raleigh, NC (now called the PNC Bank Arts Center). Here, ODELL initially designed the arena for basketball with unique features for this purpose. However, a few months into the construction, the Hartford Whalers NHL Hockey team relocated to Raleigh, so the company added a new press ring at the top, additional suites and hospitality space, and the team’s locker room and training rooms, all while construction was underway.”

More recently, ODELL was hired as the prime architect for the new Uptown Charlotte Ballpark for the Charlotte Knights. “This project is significant, not only for the continued success of the Knights ball club, but also as an economic development catalyst of one of the few remaining undeveloped areas of Uptown Charlotte,” explains Woollen.

If there’s a negative to the job, Woollen says that it’s the difficulty and time required in securing political and funding support. However, he explains that out of this necessity, the industry has adapted by finding numerous ways to increase revenues (premium seating, food and beverage, sponsorships/branding) to help compensate for shrinking public sector participation.

It is likely that Woollen will be attending the ‘Future Sports and Projects Showcase’ open technology forum at Stadia Design & Technology Expo 2012, as he has a keen interest in the collection of new or proposed stadia related to future World Cup and Olympic events. “I’ve been particularly impressed with some of the sustainable and energy-conserving stadia planned for the Middle East,” he says.

In addition to the prominent growth of technology within stadia, this ODELL architect also expects to see a greater diversity of seating products emerging – particularly with regards to private and party suites, club seats, loge boxes, party terraces and in-venue restaurants. “While in the past there may have been two opportunities for premium seating, in the near future you may see 8-10 different opportunities within any one venue,” he predicts.

Going forward, Woollen also foresees a much more integrated approach to branding and sponsor activation at future stadia. “By selecting key naming sponsors early in the design process, we are able to better integrate their brand with designated areas within a venue – giving the sponsors a higher level of visibility and activation, and providing more sponsor revenues because of this higher sponsor activation,” he explains, adding “This also enhances the fan experience by creating more interesting and interactive environments.”
 

Mike Woollen will be one of the experts involved in Session 2: USA Market Analysis roundtable at Stadia Design & Technology Expo 2012 (11:00-12:30hrs), Tuesday 8 May, 2012)

 

 

Read Latest Issue

Web Exclusives

Stadium architecture: Holmes Miller

Director Robert Kennedy talks to Stadia about multipurpose models for new stadia projects
Click here to read more



One-on-one: Banc of California architects team

Gensler's Ron Turner and Jonathan Emmett reveal more about the new LAFC soccer stadium
Click here to read more



Orlando City Stadium opens with promise of a new level of MLS game-day experience

Populous-designed 25,500-seat stadium ushers in a new era of home field advantage
Click here to read more



One-on-one: Michael Burnett, managing director, Ferco

Stadia spoke with Ferco managing director Michael Burnett about the installation of safe standing at Celtic Park in Glasgow
Click here to read more



Web exclusive: St George's Park site visit

Stadia spends the day at the English FA’s national center
Click here to read more




Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the stadia community? We'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to matt.ross@ukimediaevents.com

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email john.doherty@ukimediaevents.com

Supplier Spotlight

Supplier SpotlightWe are building a list of leading suppliers covering all aspects of the stadia industry. Want to see your company included? Contact john.doherty@ukimediaevents.com for more details.

فروشگاه اینترنتی فروشگاه اینترنتی سیستم همکاری در فروش خرید شارژ ایرانسل دانلود فیلم دانلود فیلم