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Shared knowledge, better experience

Paul Anderson, president of ESSG, explains how the industry benefits from shared experiences, why quality is of utmost importance, and how a targeted approach makes for more successful stadia

 

What services does your company offer to the industry?
ESSG stands for ‘Event & Stadium Suppliers Group’ and is a group of different experienced companies from all over the world. Each company acts independently and they all have different products and services. By sharing their experience, know-how and activities, they are known as the most experienced companies worldwide, with references such as Wembley, Real Madrid, Arsenal, FC Porto, Schalke 04, Boston Red Sox, Madison Square Garden to name a few.
 

Could you tell us an interesting fact about your company?
The strength of the group is a consortium of experience and references in major stadium, arenas and events worldwide, and the ability to communicate internally for a project so a customer does not need to do this separately. Members of the Event & Stadium Suppliers Group help achieve this aim by providing targeted products and services.


What trends do you see emerging in your particular sector of the stadium industry?
The aim is to develop stadia that will successfully attract fans who will retain their loyalty due to the stadia’s ease of use, comfort and exciting atmosphere.


Can you tell us about a recent success story for your company?
Recently, we worked on a project for FC Metalist in Ukraine where we offered the services of our partners. The customer has adopted a Desso Grassmaster, Barco perimeter and screens, and Betafence fencing.


What are the biggest challenges you’re facing in your particular sector of the industry – and how are you overcoming them?
Low quality products and services are available on the market for very low prices. It is a challenge to show people that it is worth paying a little bit extra to have the best quality equipment and services, so that stadia and arenas are comfortable and inviting for the spectators/supporters.


What new technologies or strategies have you used in any recent projects?
All of our partners are constantly improving their products. For example, Desso recently launched its revolutionary ‘AquaPush’ sprinkling system for hockey fields, which uses up to 12 times less water then traditional sprinkling systems; and Betafence has introduced its SOUNDBLOCK, a revolutionary gabion system for large infrastructure projects that offers effective soundproofing whilst simultaneously complementing the natural aesthetics the landscape.


What’s your favourite stadium/sports venue and why?
I don’t have a favourite, but I do like Wembley Stadium in London, especially because several of our partners have provided their equipment there – Desso Grassmaster, Barco screens, Blue Cube seating, Terraplas covering and Lancer dispense machines.
 


Where do you see the stadium market in 10 years’ time?
In ten years time, all stadia will be multi-functional, digital and green, and will have a plaza at the front of the stadium to provide the best entertainment value and bring in extra money.
 

ESSG will be exhibiting at Stadia Design & Technology Expo 2012, 8-10 May 2012. Visit the company at Booth 3048

 

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