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A new lease of life

Adrian Munt, CEO of Seat Renew, explains how seat restoration can help stadium owners on tight budgets, how sustainability is a growing trend and how the company strives towards greatest return on investment for its customers

 

What services does your company offer to the industry?
Our process restores faded and weather damaged plastic stadium seating back to original colour and condition. We follow this up with a Fade Management Plan to keep seats looking great year after year.
 

Could you tell us an interesting fact about your company?
Plastic restoration is a Kiwi innovation, developed in New Zealand specifically for the stadium industry. We believe we’re the only company worldwide offering this service.
 

What trends do you see emerging in your particular sector of the stadium industry?
Plastic seat restoration is increasingly being considered as an alternative to buying new seats as stadia owners are tightening their budgets. There is also a trend towards sustainable solutions for the industry, with plastic seat restoration, cost savings and environmental considerations go hand-in-hand.
 

Can you tell us about a recent success story for your company?
At Melbourne Olympic Park in Australia, we recently restored green and cream plastic seats that were badly faded and weather damaged. The end result was amazing – the restored seats look just like brand new seats!
 

What are the biggest challenges you’re facing in your particular sector of the industry – and how are you overcoming them?
Plastic restoration is still a relatively new technique so we are actively spreading the word about the many benefits it delivers. Compared to buying new seats, it’s cheaper, quicker, more convenient and very sustainable.
 

What new technologies or strategies have you used in any recent projects?
We’re always looking at ways to maximise our customers’ return on investment. We recently made some technological advances with our process, which have enabled us to deliver the same great results quicker and cheaper than before.

What’s your favourite stadium/sports venue and why?
Every venue we’ve restored is a favourite because the management team were brave enough to be early adopters of a process that will revolutionise stadium seating; they were able to see the long-term benefits of what we do and of course their stadium seating now looks fantastic!
 

Where do you see the stadium market in 10 years’ time?
I expect the current economic climate to result in greater fiscal accountability for the stadium industry. Longer term planning and better financial strategies mean that stadia have a need for greater value and flexibility from their service providers. At Seat Renew, we are truly flexible and our Fade Management Plan ensures the overall cost of ownership of plastic seats is considerably less than buying new seats.
 

Seat Renew Global Limited will be exhibiting at Stadia Design & Technology Expo 2012, 8-10 May 2012. Visit the company at Booth 1012

 

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