Videos

Banc of California Stadium progress

After 10 months of construction, Los Angeles FC has put together a video of progress on the Banc of California Stadium.

Click image to view video

Turner Field sign removed from Georgia State University stadium

Reporters from WSB captured the moment that the famed Turner Field sign was removed from Georgia State University’s football stadium.

Click image to view video

Should pyrotechnic use in stadia be immediately prohibited?


Join our
LinkedIn Group


Web Exclusives

« back to listing

Stadia Design & Technology Expo 2012 Conference speaker in focus: William Caruso, President of William Caruso & Associates

William Caruso's appetite for the catering industry has earned him an expert reputation. Here, he reveals why stadium planning and design is just his cup of tea

 

With some 40 years’ experience as a practicing consultant – and more than 100 stadia and arenas under his belt – Bill Caruso will be right at home among the many industry authorities speaking at the Stadia Design & Technology Expo 2012 Conference. “I enjoy the excitement of working in this sector, of being able to create new menu, marketing and graphics sales opportunities for my clients that will naturally increase their bottom lines,” reveals the founder and president of William Caruso & Associates, Inc – a facilities planning and design firm based in Denver. And he’s obviously extremely good at it. In 2008, after 37 years in the business, he had led his firm in negotiating food-service contracts that exceeded US$1 billion worth of commissions, grants and investments for his clientele. Renowned throughout the industry, Caruso prides himself particularly on creating new ways to service products that may have never been employed in sports/entertainment environments before.

His appetite for the industry earned him a BS degree from Cornell University’s famed School of Hotel Administration in 1970 and an MBA from the University of Colorado Boulder in 1973. “My passion for sports stadia began in high school and college where I played both football and baseball competitively,” he continues. “I simply combined my love of sports and knowledge of a number of particular sports with formal training in hospitality industry management.”

His background is further amplified by a number of years of practical work experience within the in-house food-service department of a large national retail store, as well as in a number of positions in college and university food-service systems. In 1973, he began his consulting career with Harley Little Associates and subsequently Ricca, Coburn and Caruso Associates – two of the early food-service consulting firms. In 1986, however, he founded William Caruso & Associates, working on both management advisory and design projects around the world.

While in Los Angeles to share his expertise with delegates, Caruso will be listening out for some form of an announcement from AEG about the new 78,000-seat Farmers Field development – a story he has been following with keen interest. The project, which is designed by Gensler, involves the construction of a state-of-the-art sports stadium, entertainment, and premier convention centre in the downtown area by 2016. “Its unique location, the political processes required to gain its design/construction approvals, its impact on other downtown Los Angeles buildings and its overall focus in spearheading professional sports in Los Angeles are all unique features,” he says.

Looking ahead, Caruso predicts that technology – in particular, the use of digital-based electronic platforms for signage, menu boards and ordering systems – will have the biggest impact on the future fan experience, participation and sales levels. Specifically, he envisages fan experience zones, portable playing fields, new food types and styles, in-seat games, computers, ordering systems and electronic service points all coming to the fore, as well as expansion of restaurant-style menus, new themed portable foods and beverages and the use of celebrity chefs in many highly visible food and beverage operations.

“New food ordering systems, digital advertising, coupon sales and many other elements of product sales will dominate the market in the next five to 10 years and positively affect sales effort to new heights!” he concludes.

William Caruso will be moderating the Owners and Operators Summit: Session 2 – a catering and concessions experts roundtable discussion  – at Stadia Design & Technology Expo 2012 (11.30hrs-12.45hrs, Thursday 10 May 2012)

 

Read Latest Issue

Web Exclusives

Chelsea FC appoints Ericsson as Stamford Bridge's connected venue partner

Two-year partnership will see the communications specialist design, install and maintain a carrier-grade wi-fi network for fans attending Stamford Bridge stadium.
Click here to read more



Mosaic Stadium opens in Regina, Saskatchewan

New 33,000-seat, multipurpose stadium opens on July 1, and will be the new home for the Canadian Football League’s Saskatchewan Roughriders
Click here to read more



Birmingham reveals indoor arenas for 2022 Commonwealth Games bid

The NEC, Genting Arena, Barclaycard Arena and Symphony Hall will play an important role in the UK city’s bid for the Games. 
Click here to read more



Philips Lighting transforms Parc Olympique Lyonnais stadium with next-generation LED lighting

Home of Olympique Lyonnais is the first stadium in France to use dynamic LED pitch lighting with moving color spots
Click here to read more



Design for Abu Dhabi's Yas Arena unveiled

Renderings of the new multipurpose, 18,000-capacity arena, which will be built on Yas Island, Abu Dhabi, released by architects HOK
Click here to read more




Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the stadia community? We'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to matt.ross@ukimediaevents.com

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email john.doherty@ukimediaevents.com

Supplier Spotlight

Supplier SpotlightWe are building a list of leading suppliers covering all aspects of the stadia industry. Want to see your company included? Contact john.doherty@ukimediaevents.com for more details.

فروشگاه اینترنتی فروشگاه اینترنتی سیستم همکاری در فروش کانال تلگرام چت روم ماهواره آنلاین اندروید دانلود فیلم فروشگظ;ه اینترنتی