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Digital makeover

The Texas Rangers Ballpark in Arlington has recently installed a digital media network from Daktronics, which has transformed the park into a state-of-the-art sports venue

 

Prior to the 2011 Major League Baseball season, the Texas Rangers called on Daktronics to provide the Rangers Ballpark in Arlington with an infusion of technology. Putting its past experience to work, Daktronics gave Rangers Ballpark in Arlington an extreme makeover - digital display style - with a new integrated super system. The Rangers, their fans, corporate partners and others who visit the iconic ballpark, enjoy a sophisticated digital media network solution from Daktronics that brings new life to the facility. The upgrade included the addition of large-screen light emitting diode (LED) displays, professional grade LCD screens, and a powerful control system to deliver high-definition digital content throughout the venue.

The Home Run Porch, behind the right field, features a new video display measuring approximately 42ft high by 120ft wide. A new video display also replaced the existing monochrome ‘Coke’ display in centrefield and measures approximately 25ft high by 28ft wide.

Both the Home Run Porch and Coke displays utilise Daktronics latest 15HD pixel layout, providing enhanced resolution and improved image quality. This technology and its control system allow for complete flexibility in programming. The video boards operate as single large displays and can also be divided into multiple zones (windows) to show a wide variety of statistics, information, graphics, animation, and live and recorded video.

The latest Daktronics LED video displays, and the existing ribbon and field-level displays that were installed in 2009, have been combined with more than 800 Sony professional-grade LCD monitors to create a venue-wide digital media network. The Daktronics system delivers different live content on 10 in-house channels and additional cable TV channels from Time Warner Cable and DirecTV to any display in the venue. Content may include broadcast television, video, audio, text, graphics, data, and statistics. The Rangers take advantage of Daktronics industry-leading data integration capabilities and can instantly present up-to-the-minute scores, statistics, news and information on any channel.

The Daktronics system also offers the unique opportunity to provide true sponsor exclusivity. It’s called the Moment of Exclusivity (MoX) and it is very powerful. Operators have the ability to override content on any or all LED and LCD displays in the ballpark to show a single sponsor’s logo or advertisement.

At the centre of the control solution is the company’s new Show Control System, with the ability to take in various video, scoring, timing, statistical data and out-of-town scores. With the Show Control System, all displays across the network can be turned on or off, their volume adjusted, or channel changed so all the displays show the same piece of content. One system provides total control and total integration.

On 1 April 1994, a new era for the Texas Rangers began with the opening of Rangers Ballpark in Arlington. The ballpark, completed in just 23 months, is a state-of-the-art building with the utmost in customer convenience. Yet, the 49,170-seat open-air ballpark was designed and built with tradition and intimacy in mind.
 

Daktronics will be exhibiting at Stadia Design & Technology Expo 2012, 8-10 May 2012. Visit the company at Booth 4024.

 

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