Videos

Aerial time-lapse of new Tottenham Hotspur stadium

As fans of English Premier League soccer side Tottenham Hotspur FC await completion of their new state-of-the-art stadium, the club has released a time-lapse of how the 61,559-seater venue in London, UK, which is expected to cost over £1bn (US$1.37bn), has taken shape over the course of 2017.

Click image to view video

Southend United unveils fly-through video Of Fossetts Farm development

English soccer club Southend United FC has released a video showcasing the new Fossetts Farm project, a multi-use development which will include a new 21,000-seat stadium for the League One side.

Click image to view video

Where do you sit on this argument? 


Join our
LinkedIn Group


Web Exclusives

« back to listing

Wembley unveils high-tech stadium tour

A new tour package for Wembley Stadium in the UK is, its developers believe, the most high-tech stadium visit in the world. 

 

A new tour package for Wembley Stadium in London is, its developers believe, the world’s most high-tech stadium visit. In 2015, the English Football Association (FA), Wembley Stadium and telecoms giant EE approached interaction design agency Nock through Havas SE Cake, and set out a brief for an innovative and interactive Wembley tour experience. The aim for the new tour would be to turn something that largely appealed to soccer aficionados into a must-see attraction for visitors to London.

After accepting the project, Nock committed to creating a tour centered as much around showcasing Wembley’s charismatic tour guides as the stadium itself, proposing a deeply immersive experience underpinned by cutting-edge technologies used in new and novel ways. The new tour launches on July 18, 2016.

The centerpiece of the new Wembley Tour is the EE SmartGuide. Eschewing the traditional tour pass, the SmartGuide is an EE Harrier smartphone worn around the neck on a lanyard, hardcoded with a bespoke Android app. The SmartGuide delivers exclusive multimedia content to tour visitors at eight distinct points along the tour route in 10 languages – making use of myriad technologies, including 360° video, augmented reality, BLE (Bluetooth low energy) and NFC (near field communications).

To retain the individuality of each guide’s delivery of the tour, they have their own master app running on Samsung Galaxy handsets, which is activated by various beacons placed along the tour route. In a world’s first, the Samsung Galaxy handsets then trigger contextually relevant content on the EE Harriers via BLE, enabling the SmartGuide content to be delivered at times of the guide’s choosing.

In a few locations, the master app also triggers the playback of additional multimedia via strategically placed speakers and screens. This solution ensures that guides can easily change tour routes to accommodate areas of the stadium being off limits, such as due to various events and functions throughout the year.

The 20 Samsung Galaxies and 600 EE Harriers in use are all stored and kept tour-ready using three bespoke charging carts, allowing each handset to be effortlessly and securely docked and charged when not in use. Given the high value of each SmartGuide, an innovative anti-theft device has also been built into each one, triggered by strategically located beacons, situated at exit points.

Behind the scenes, the SmartGuide app facilitates a host of opt-in data submission from tour visitors, for which Nock designed and built a full backend system in order to securely process, store, report and maintain the resulting database on behalf of the Football Association and in accordance with its strict data protection policies.

Jon Clarke, special projects director at Nock, said, “We’re extremely proud to have conceptualized and delivered at Wembley the world’s most technologically advanced stadium tour. We set ourselves a huge challenge when we came up with the idea of the EE SmartGuide. Using mobile engagement technologies in new and unique ways as they’ve never been used before created its fair share of obstacles, but we managed to overcome each and every one of these to deliver a project that’s world class and one of our most ambitious yet.

"We wholeheartedly believe Wembley Stadium’s first-of-its-kind tour will revolutionize the way mobile engagement technologies are used to enhance both guided and unguided experiences at stadiums, museums and visitor attractions around the world.”

Mat Sears, director of communications at EE, added “The partnership between EE and Wembley Stadium has been focused on bringing the best connectivity to the best stadium and our investment in the Wembley tour marks another major step in enhancing live stadium events with the power of technology. From launch, the revamped tech-enhanced tour will further cement the stadium’s position as one of the most connected in the world.”

July 14, 2016

 

RECEIVE THE
LATEST NEWS


Your email address:



Read Latest Issue

Web Exclusives

One-on-one: Piercalo Giannatassio, DAS & Small Cells Business Unit, Cellnex Telecom

Stadia speaks to Cellnex’s Piercalo Giannatassio about the company’s role in installation of the communications infrastructure at Wanda Metropolitano.
Click here to read more



One on one: Peter Gyorgydeak, CEO, BioSec

In the current issue of Stadia, you can read about some of the security technologies helping to keep stadium spectators safe. Here, BioSec CEO Péter Györgydeák reveals more about his company’s work in this field.
Click here to read more



Hearts reveal structural engineering details of new Main Stand

Girder truss option selected as most cost-effective solution for new 7,000-seat stand at Tynecastle Park
Click here to read more



One-on-one: Jorge Jusdado, director, Philips Lighting Spain and Portugal

Stadia speaks to Philips Lighting’s Jorge Jusdado about the company’s role in installation of the lighting system at Wanda Metropolitano
Click here to read more



Mercedes-Benz Stadium becomes first LEED platinum stadium

Home of the Atlanta Falcons, the NFL’s newest stadium, has been recognized as one of the most sustainable venues in the world
Click here to read more




Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the stadia community? We'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to matt.ross@ukimediaevents.com

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email john.doherty@ukimediaevents.com

Supplier Spotlight

Supplier SpotlightWe are building a list of leading suppliers covering all aspects of the stadia industry. Want to see your company included? Contact john.doherty@ukimediaevents.com for more details.