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Behind the scenes of Mercedes-Benz Stadium’s new F&B initiative

The Atlanta Falcons transformed its food and beverage offering at Mercedes-Benz Stadium with new ‘fan-first’ pricing on popular items. Here’s how the team managed to achieve it.

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Amway Center transforms to host three events in 24-hours

Showcasing its ability to host multiple events back-to-back, the Amway Center in Orlando, Florida, has released a time-lapse video of how its operations flip the venue to stage basketball, ice hockey and a concert in under two days.

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With e-sports now recognized as a sport by the IOC - and with participants calling for it to be added to the roster of Olympic competitions for future games - should future Olympic venue bids include facilities for competitive gaming?


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American invasion? The NFL announces three-year agreement with RFU for Twickenham games

The USA’s National Football League (NFL) has formally announced a partnership with England’s Rugby Football Union (RFU) in a deal that will involve the staging of at least three regular-season NFL games at London’s Twickenham Stadium.

 

The details of Twickenham’s first International Series game will be announced later this year. The agreement, which covers a three-year period beginning in October 2016, also grants the NFL the chance to stage a further two matches during the three-year period.

“We are committed to continuing to grow our sport in the UK and believe that adding Twickenham Stadium to our roster of host venues in London is further evidence of that commitment,” said Mark Waller, NFL executive vice president of international, in a statement on the NFL’s site.

“We are very excited to give our fans the opportunity to enjoy NFL action at another world-class venue famous for attracting loyal and passionate fans from across the globe.”

“We are delighted to welcome the NFL to Twickenham, a stadium that has played such an integral role in what has been the biggest Rugby World Cup ever,” added Sophie Goldschmidt, RFU chief commercial and marketing officer.

“The NFL has a strong and growing fanbase in the UK, and this, combined with the investments we’ve made in our stadium, will give fans more opportunities to experience the action first-hand at a world-class venue. We look forward to working with the NFL on this partnership.”

The announcement is a timely one, as the NFL continues to gain popularity in the UK. Recently, the league announced that its deal with Wembley Stadium had been extended, with at least two games per year to be played at England’s national venue until 2020.

In recent months, English Premier League team Tottenham Hotstpur FC has also signed an agreement with the NFL, with two games per year to be played at the soccer team’s new stadium, beginning in 2018.

November 4, 2015

Image credit: Neil Balderson / Shutterstock.com

 

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